The world around is constantly moving forward and getting new dimensions. Introducing
change is necessary, although not solely enough, for ensuring success in the future. Changes
are necessary for an enterprise’s focus on repositioning, renewal, reorganizing and a
In enterprises that want to achieve competitive advantage, the fear or the fight against change
has to be replaced by efforts to master the power of change. Structural changes are happening
everywhere, so it is understandable that transformations are interactively manifested in the
field of market demands, technological achievements and managerial knowledge.
We are witnessing the unstoppable and unprecedented power of market deregulation and
international integrations, due to which a modern world order and a common global society
are being formed. Individuals, enterprises and states are spreading their activities worldwide,
faster, deeper and cheaper than ever before.
Challenges and high demands of change management were the key motive for writing this
paper. Furthermore, we find that most Croatian managers lack the knowledge of operating in
a challenging competitive environment (free market, entrepreneurship, intelligence and
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